“Moreish-ness” – Not Enough of It

Decanter Magazine

Decanter Magazine

In a recent issue of Decanter magazine, disappointed wine reviewers were discussing California Cabs. They talked about how the wines “tic off all the boxes” for a good wine (balance, flavor, etc) but there wasn’t anything more- that little extra something that makes a memorable wine.  They called the quality of having that special something “moreish-ness”.

I love this concept.  What differentiates a wine from the pack of similarly priced and flavored Oregon Pinots?

I’d love to hear what you think.


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