In a recent issue of Decanter magazine, disappointed wine reviewers were discussing California Cabs. They talked about how the wines “tic off all the boxes” for a good wine (balance, flavor, etc) but there wasn’t anything more- that little extra something that makes a memorable wine. They called the quality of having that special something “moreish-ness”.
I love this concept. What differentiates a wine from the pack of similarly priced and flavored Oregon Pinots?
I’d love to hear what you think.